Patagonia Nashville Mural by artist Bryce McCloud

Rivive! AdminProject

Project Description

To celebrate the opening of the new Patagonia store, Bryce McCloud, founder of Isle of Printing, created a window art installation focused around creating awareness about protecting our local waterways. The Rivive! Nashville campaign worked with Bryce to bring inspiration to his vision by bringing him to Nashville’s own Browns Creek and Mill Creek. He collected unique objects, both natural and unnatural, found among the creeks banksides. Within a 45-minute adventure, he found different objects from pinecones, a cassette tape, an old dog collar, bubblewrap, gold ball, and an Arizona Ice Tea can.

To create the canvas’ shadows and detail, Bryce took image scans of the objects and turned them into custom rubber stamps. These stamps created all the black detail you see on the canvas. Bryce wanted to create a canvas that viewers would admire; a quaint and peaceful river landscape that also captures the story of what's really going on with our local waters. The canvas was created over the store’s grand opening weekend beginning on March 1st. As a local Nashvillian, McCloud recognized how important it was to connect and be with his local waterways amongst the urban environemnt as he found inspriation for the mural.

Patagonia Nashville is located at 601 Overton Ave in the Gulch!

Rivive! Nashville mural artist Mobe Oner

About the artist

Bryce McCloud / Isle of Printing / Pie Town

Found on a misty morning in 1997 swaddled in a bespoke hand printed paper suit, Bryce has sought to do his family and uncle proud by manufacturing novelty letterpress ephemera and inflicting public art mayhem on the largest possible audience allowed by the laws of nature.

He is closely associated with Isle of Printing the shop he founded in 1997 with the international magnate Hiram Kneesch in Nashville, Tennessee. He has used this combination letterpress print shop and public art generator to create novel works of art and large-scale installations in the public and private spheres for over 20 years both locally and abroad. Renaming the shop’s neighborhood Pie Town in 2014 – he is currently working on creating a place for unconventional community minded fine art to flourish in our city.

isleofprinting.com

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